Video: That MTV “Vertebrae” Commercial

Hey, I didn’t say it was good.

I guess what I find so fas­ci­na­ting about it is: When did MTV ever con­done being unpo­pu­lar? Bet­ween the Spring Break pro­gram­ming and drunk girls crying on The Real World, it was an odd change of pace, but one that remin­ded me of the atti­tude MTV used to have, in the ’80s, before they became sha­me­less culture-mongers. Still, it’s impor­tant not to ignore that this guy actually is attrac­tive, and dres­sed fashio­nably, and — at least at my school — pro­bably would have been popu­lar. I guess it would have tur­ned too many vie­wers off to have pre­sen­ted him as acne-ridden, over­weight, without any sense of style, and lis­te­ning to black metal?

Something I for­got to men­tion last time is that this was part of a series of com­mer­cials, if I remem­ber correctly, that pla­yed on the “V” in “MTV,” although I for­get the tit­les of the other installments.

Thanks to La fille des mon­tag­nes (“The girl moun­tain”?) for sen­ding me the video.