2 posts with tag “MTV”

Video: That MTV “Vertebrae” Commercial

Hey, I didn’t say it was good.

I guess what I find so fascinating about it is: When did MTV ever condone being unpopular? Between the Spring Break programming and drunk girls crying on The Real World, it was an odd change of pace, but one that reminded me of the attitude MTV used to have, in the ’80s, before they became shameless culture-mongers. Still, it’s important not to ignore that this guy actually is attractive, and dressed fashionably, and — at least at my school — probably would have been popular. I guess it would have turned too many viewers off to have presented him as acne-ridden, overweight, without any sense of style, and listening to black metal?

Something I forgot to mention last time is that this was part of a series of commercials, if I remember correctly, that played on the “V” in “MTV,” although I forget the titles of the other installments.

Thanks to La fille des montagnes (“The girl mountain”?) for sending me the video.

6 Responses

That Old MTV “Vertebrae” Commercial

Of which I completely expected to find a copy on YouTube, but about which I could find only a single internet reference at all.

Do you remember that?, where the kid is walking past the lockers in high school, and he has those big can headphones on, and all the jocks or whatever are sneering at him, and he just smiles contentedly and turns up his music?

I think it may have been an MTV2 campaign specifically. Anyway. I remember that.

Holy crap I can’t sleep.

5 Responses