That Old MTV “Vertebrae” Commercial

Of which I com­plete­ly expect­ed to find a copy on YouTube, but about which I could find only a sin­gle inter­net ref­er­ence at all.

Do you remem­ber that?, where the kid is walk­ing past the lock­ers in high school, and he has those big can head­phones on, and all the jocks or what­ev­er are sneer­ing at him, and he just smiles con­tent­ed­ly and turns up his music?

I think it may have been an MTV2 cam­paign specif­i­cal­ly. Any­way. I remem­ber that.

Holy crap I can’t sleep.