A fairer, more conscientious alternative to AdBlock Plus

Hav­ing just stum­bled across an arti­cle advo­cat­ing against AdBlock Plus (via Lea Ver­ou), I decid­ed to revis­it my set­tings for rel­a­tive­ly nui­sance-free brows­ing in Fire­fox.

For a long time I’ve done devel­op­ment work and writ­ing for a site that keeps its lights on through adver­tis­ing, so I sym­pa­thize with con­tent-cre­ators’ need for (and frus­tra­tion with) ads. It’s a nec­es­sary evil, and I’ve always found it a bit dis­heart­en­ing to see AdBlock Plus at the top of every “Pop­u­lar Plu­g­ins” list (whether for Chrome, Fire­fox, or Safari). Worse, there seems to be a sense of enti­tle­ment among savvy inter­net users, telling them that they shouldn’t have to endure ads. Com­mon­ly this might be veiled as being “anti-cor­po­rate” or some oth­er such vague excuse, but the real rea­sons are usu­al­ly the same as those behind pira­cy: it’s just nice not to have to pay for things, whether through eye­balls, band­width, or dol­lars.

(None of this is to say that I am entire­ly inno­cent on these points.)

Still, there are some trou­bling com­mon prac­tices among the more insid­i­ous of these JavaScript embeds, and I think there is some jus­ti­fi­ca­tion in cir­cum­vent­ing them. But one doesn’t need to block every adver­tise­ment to severe­ly dimin­ish adver­tis­ers’ abil­i­ty to, say, keep track of one’s brows­ing habits.

Here are the things you can do to make your brows­ing a lit­tle more pri­vate and safe, while still (most­ly) allow­ing the sites you love to pay their bills. These tips will be writ­ten for Fire­fox users (though the equiv­a­lent plu­g­ins are read­i­ly avail­able in Chrome and Safari), and won’t include things that read­ers of this site will prob­a­bly already know about (e.g., avoid­ing “watch movies free” sites and their ilk, and dis­abling pop-ups).

Con­tin­ue →