Month: November 2008

Video: That MTV “Vertebrae” Commercial

Hey, I didn’t say it was good.

I guess what I find so fascinating about it is: When did MTV ever condone being unpopular? Between the Spring Break programming and drunk girls crying on The Real World, it was an odd change of pace, but one that reminded me of the attitude MTV used to have, in the ’80s, before they became shameless culture-mongers. Still, it’s important not to ignore that this guy actually is attractive, and dressed fashionably, and — at least at my school — probably would have been popular. I guess it would have turned too many viewers off to have presented him as acne-ridden, overweight, without any sense of style, and listening to black metal?

Something I forgot to mention last time is that this was part of a series of commercials, if I remember correctly, that played on the “V” in “MTV,” although I forget the titles of the other installments.

Thanks to La fille des montagnes (“The girl mountain”?) for sending me the video.

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