Month: July 2020

Observations on Apple’s “The whole working-from-home thing” video

I love these videos, where Apple showcases its fantasies for what a fully Apple-ified life looks like. (I’m reminded of this Martin Scorcese/Siri commercial from 2012.) I’m also fascinated by production design and the small easter eggs hidden in stuff like this. And I like watching people…be productive? It’s weird I know.

I imagine the purpose is to pull all of Apple’s devices and features out of the abstract and into something resembling a real-life context, so that you can more easily say, “Oh that would make things easier/better/faster/cooler for me.”

So here’s some stuff I noticed:

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