Matador Midline Classics

Cheaper music means more money for drugs.” I can’t believe I found it!

Years ago, I used to see this ad all over Pitchfork. I thought it was funny that a label would so openly and so mechanically condone drug use; the image was memorable; and it really did make me want to go record shopping — the bands they name are such stalwarts and hearken back to the golden years of Matador in the ’90s, even though most are still making music today, reminding me of a time when people did primarily buy music, not download it. It was effective enough anyway that I had to go hunting to find it. I thought I had thoroughly scoured the Internet Archive Wayback Machine, but I had apparently missed this page, along with seven others that contained the ad, from May to June of 2004. I’m sure it was in truth thrown together in a rush and they weren’t especially proud of it at Matador.

I just need to start saving everything I am mildly amused by in passing.

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