Ernst Choukula was born the third child to Estonian landowers in the late autumn of 1873. His parents, Ivan and Brushken Choukula, were well-established traders of Baltic grain who– by the early twentieth century – had established a monopolistic hold on the export markets of Lithuania, Latvia and southern Finland. A clever child, Ernst advanced quickly through secondary schooling and, at the age of nineteen, was managing one of six Talinn-area farms, along with his father, and older brother, Grinsh. By twenty-four, he appeared in his first “barrelled cereal” endorsement, as the Choukula family debuted “Ernst Choukula’s Golden Wheat Muesli”, a packaged mix that was intended for horses, mules, and the hospital ridden.
[via Design Observer]
And Boo Berry:
On February 2, 1969, Robert Barry’s four-plane group, now known a “The Green-Blue Angels” took to the skies in a routine “horizon sweep;” this was a standard mid-morning exercise where the planes would spin low to the ground in hexagonal patterns. At approximately 10:16 a.m., Robert’s altimeter malfunctioned, his plane dropped suddenly and severely, and he crashed unceremoniously into the hard earth of central Illinois. When word reached the west coast, Francis Christopher was nearly incapacitated with grief. The ever-increasing success of “Frank Barry’s Cereal” was absolutely no salvation from the melancholy he felt. Susannah Mills struggled to lift her fiancè’s spirits. After a difficult month, the engaged two, along with General Peter Mills, traveled to North Carolina for Robert’s funeral. In a surprising and touching move, Peter spoke at length after the ceremony, passionately and animatedly describing his plans to immortalize his soon-to-be son-in-law’s brother the only way he new how: on a cereal box. With tremendous emotion and very little public fanfare, “Robert ‘Booh’ Barry’s Airplane Cereal” first saw mainstream distribution in December of 1969.
Note that the editor’s name in both cases is Philelvrum. Further reading: