The more I look at your points the more I am saying the same thing. I tried desperately to temper my commentary with the fundamental question:
“Is this change for change’s sake or is this a legitimate push in a certain direction?”
So for all the faults and half-assed ness of presentation (identity PDF?) I still firmly believe that where the new identity work takes them is in a more positive direction from whence they came.
Really value your blog and your insight. Do more of it dammit.