What struck me about this one is that anybody reading it would promptly assume that it is a fusion of “substantial” and “delicious”; but wouldn’t that produce “substantialicious,” not “-scious”? In fact, the only words that end in “-scious” are “luscious” and the various forms of consciousness. I don’t think they meant to evoke lusciousness, and even if they did, shouldn’t they have coined “Substantialuscious”?

Things got worse when I opened the wrapper:

Substantialiscious \sub-‘stan(t)-shu-‘li-shus\
(noun). The weight of something when you weigh it with your tongue.

It is, of course, an adjective, a fact that a contributor to Urban Dictionary even tried to point out, albeit incorrectly.

It’s an easy target, I know, but I’m just genuinely surprised that they let something like that get out the door; it’s a fairly clever campaign, and “Hungerectomy” in particular presupposes that the average person is smart enough to know what the suffix “-ectomy” means. And wouldn’t somebody who knows that also know an adjective from a noun? It’s just confusing.