“Cheaper music means more money for drugs.” I can’t believe I found it!

Years ago, I used to see this ad all over Pitch­fork. I thought it was funny that a label would so openly and so mechan­i­cally con­done drug use; the image was mem­o­rable; and it really did make me want to go record shop­ping — the bands they name are such stal­warts and hear­ken back to the golden years of Mata­dor in the ’90s, even though most are still mak­ing music today, remind­ing me of a time when peo­ple did pri­mar­ily buy music, not down­load it. It was effec­tive enough any­way that I had to go hunt­ing to find it. I thought I had thor­oughly scoured the Inter­net Archive Way­back Machine, but I had appar­ently missed this page, along with seven oth­ers that con­tained the ad, from May to June of 2004. I’m sure it was in truth thrown together in a rush and they weren’t espe­cially proud of it at Matador.

I just need to start sav­ing every­thing I am mildly amused by in passing.