Rojo & Feeds 2.0

No Responses · August 5, 2006

RSS feeds appeal to me not just as a use­ful medium for rea­ding seria­li­zed con­tent, but also as repre­sen­ta­tive of a kind of “dumb” hand­ling of data, the sepa­ra­tion of con­tent from pre­sen­ta­tion, modu­la­rity, all that stuff, which I just appre­ciate aesthe­ti­cally. And as I found an inc­rea­sing num­ber of the sites I visit pro­vi­ding feeds, I wan­ted to take advan­tage of this to corral all my rea­ding into an easy, one-stop repository.

But, when aggre­ga­ting any sig­ni­fi­cant num­ber of feeds, the more fre­quently upda­ted ones ine­vi­tably bury the others, the lat­ter of whose con­tent is pro­bably more impor­tant because of its infre­quency (see: kbps). So I was over­jo­yed when I noti­ced that Rojo accounts for this in seve­ral inte­lli­gent ways. First, it shuf­fles the most recent posts of all your feeds together toward the top of your “wire” (a fake term I’m using), allo­wing infre­quent con­tent to muscle its way to the sur­face and avoid being lost. Second, it keeps track of how users inte­ract with all the artic­les it ser­ves, whether they clic­ked on a link in it, or mar­ked it as inte­res­ting, or book­mar­ked it, and pushes those artic­les clo­ser to the top of your “stream” (a fake term I’m using).

Pretty cool, and I now can’t ima­gine the inter­net without Rojo.

On the hori­zon is a new ser­vice, Feeds 2.0, which pro­mi­ses to take this same idea further. Feeds 2.0 pays atten­tion to the con­tent of artic­les you tend to click on, taking into account both which feed they’re from and key words they con­tain, to deli­ver con­tent that is more rele­vant to you spe­ci­fi­cally to the top of your “wire/stream” thing. Not only that, but it groups together artic­les that it deter­mi­nes to be about the same thing, so that those memes clog­ging up Boing Boing, Waxy, Digg, &c. can be easily com­pa­red and ignored.

Unfor­tu­na­tely, Feeds2 is only in pri­vate beta at this time, so if you’re inte­res­ted I recom­mend sig­ning up for an invi­ta­tion. I sig­ned up what feels like fore­ver ago but was pro­bably clo­ser to six weeks, and I still haven’t heard anything. Suf­fice it to say I am trem­bling with anticipation.

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