Rojo & Feeds 2.0

No Responses · August 5, 2006

RSS feeds appeal to me not just as a use­ful medium for read­ing seri­al­ized con­tent, but also as rep­re­sen­ta­tive of a kind of “dumb” han­dling of data, the sep­a­ra­tion of con­tent from pre­sen­ta­tion, mod­u­lar­ity, all that stuff, which I just appre­ci­ate aes­thet­i­cally. And as I found an increas­ing num­ber of the sites I visit pro­vid­ing feeds, I wanted to take advan­tage of this to cor­ral all my read­ing into an easy, one-stop repository.

But, when aggre­gat­ing any sig­nif­i­cant num­ber of feeds, the more fre­quently updated ones inevitably bury the oth­ers, the lat­ter of whose con­tent is prob­a­bly more impor­tant because of its infre­quency (see: kbps). So I was over­joyed when I noticed that Rojo accounts for this in sev­eral intel­li­gent ways. First, it shuf­fles the most recent posts of all your feeds together toward the top of your “wire” (a fake term I’m using), allow­ing infre­quent con­tent to mus­cle its way to the sur­face and avoid being lost. Sec­ond, it keeps track of how users inter­act with all the arti­cles it serves, whether they clicked on a link in it, or marked it as inter­est­ing, or book­marked it, and pushes those arti­cles closer to the top of your “stream” (a fake term I’m using).

Pretty cool, and I now can’t imag­ine the inter­net with­out Rojo.

On the hori­zon is a new ser­vice, Feeds 2.0, which promises to take this same idea fur­ther. Feeds 2.0 pays atten­tion to the con­tent of arti­cles you tend to click on, tak­ing into account both which feed they’re from and key words they con­tain, to deliver con­tent that is more rel­e­vant to you specif­i­cally to the top of your “wire/stream” thing. Not only that, but it groups together arti­cles that it deter­mines to be about the same thing, so that those memes clog­ging up Boing Boing, Waxy, Digg, &c. can be eas­ily com­pared and ignored.

Unfor­tu­nately, Feeds2 is only in pri­vate beta at this time, so if you’re inter­ested I rec­om­mend sign­ing up for an invi­ta­tion. I signed up what feels like for­ever ago but was prob­a­bly closer to six weeks, and I still haven’t heard any­thing. Suf­fice it to say I am trem­bling with anticipation.

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